We can of course skip reading the entire byte slice again and again.
This was a slip in the original implementation; functionally the same,
but is slightly faster, esp. for larger data sets with many shortcodes:
```
benchmark                             old ns/op     new ns/op     delta
BenchmarkReplaceShortcodeTokens-4     15505         14753         -4.85%
benchmark                             old allocs     new allocs     delta
BenchmarkReplaceShortcodeTokens-4     1              1              +0.00%
benchmark                             old bytes     new bytes     delta
BenchmarkReplaceShortcodeTokens-4     3072          3072          +0.00%
```
 
                // This and other cool slice tricks: https://github.com/golang/go/wiki/SliceTricks
                source = append(source[:j], append(newVal, source[end:]...)...)
-
+               start = j
                k = bytes.Index(source[start:], pre)
 
        }