consumers[i].consumer = regulator_get(dev,
                                                      consumers[i].supply);
                if (IS_ERR(consumers[i].consumer)) {
-                       ret = PTR_ERR(consumers[i].consumer);
                        consumers[i].consumer = NULL;
+                       ret = dev_err_probe(dev, PTR_ERR(consumers[i].consumer),
+                                           "Failed to get supply '%s'",
+                                           consumers[i].supply);
                        goto err;
                }
+
+               if (consumers[i].init_load_uA > 0) {
+                       ret = regulator_set_load(consumers[i].consumer,
+                                                consumers[i].init_load_uA);
+                       if (ret) {
+                               i++;
+                               goto err;
+                       }
+               }
        }
 
        return 0;
 
 err:
-       if (ret != -EPROBE_DEFER)
-               dev_err(dev, "Failed to get supply '%s': %pe\n",
-                       consumers[i].supply, ERR_PTR(ret));
-       else
-               dev_dbg(dev, "Failed to get supply '%s', deferring\n",
-                       consumers[i].supply);
-
        while (--i >= 0)
                regulator_put(consumers[i].consumer);
 
 
 /**
  * struct regulator_bulk_data - Data used for bulk regulator operations.
  *
- * @supply:   The name of the supply.  Initialised by the user before
- *            using the bulk regulator APIs.
- * @consumer: The regulator consumer for the supply.  This will be managed
- *            by the bulk API.
+ * @supply:       The name of the supply.  Initialised by the user before
+ *                using the bulk regulator APIs.
+ * @init_load_uA: After getting the regulator, regulator_set_load() will be
+ *                called with this load.  Initialised by the user before
+ *                using the bulk regulator APIs.
+ * @consumer:     The regulator consumer for the supply.  This will be managed
+ *                by the bulk API.
  *
  * The regulator APIs provide a series of regulator_bulk_() API calls as
  * a convenience to consumers which require multiple supplies.  This
  */
 struct regulator_bulk_data {
        const char *supply;
+       int init_load_uA;
        struct regulator *consumer;
 
        /* private: Internal use */