Whoops, I had the new hugo new as double backticks but it appears only single are needed.
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Hugo has full support for different types of content. A content type can have a
-unique set of meta data, template and can be automatically created by the ``hugo new``
+unique set of meta data, template and can be automatically created by the `hugo new`
command through using content [archetypes](/content/archetypes/).
A good example of when multiple types are needed is to look at [Tumblr](https://www.tumblr.com/). A piece